People Kishu Wakaushi Council
About the Kishu Wakaushi Council
The Kishu Wakaushi Council is formed by a varied group of people involved in the distribution of meat, including Eco Management Co., Ltd., Meat Factory Co., Ltd. (wholesale, retail, and restaurant businesses), Kobeya Co., Ltd. (Gyuki, Gyuki Terrace BBQ), Yushin Co., Ltd. (Kishu Waka Beef Research Institute, Karubi Itcho), Nakata Butcher Shop, Kyobashi Düssel, Ikkyoan, and Wakayama Brewery Sandaime.
You will find very few councils like this anywhere else in Japan. In addition, each council member purchases calves and brings them to the designated farm to integrate them into the herd. These calves are raised at designated farms in Gobo City and Yuasa Town, Wakayama Prefecture, which are operated by Eco Management Co., Ltd. After shipping, Meat Factory Co., Ltd. handles slaughtering, butchering, and sales. The meat is then sold at butcher shops and restaurants run by council members.
The Kishu Wakaushi Council was formed out of this gathering of Wagyu-related businesses.
Kishu Wakaushi Council member initiatives
Meat wholesale business
- Wholesaling to volume retailers, butcher shops, restaurants, and hotels.
- Initiatives implemented to expand sales channels for Kishu Wakaushi both within and outside Wakayama Prefecture.
Restaurants
- Restaurants (offering Kishu Wakaushi at yakiniku restaurants, shabu-shabu specialty restaurants, steakhouses, izakaya pubs, and traditional Japanese restaurants).
- Initiatives implemented to include Kishu Wakaushi on the menus of restaurants operated by council members and to promote its exceptional taste and health benefits to consumers.
Processed product development
- Development of in-house products and standardized products for the companies (OEM support).
- Standardized manufacturing and sales of processed products (hamburger steaks, roast beef, and other items) developed in-house by companies in the Kishu Wakaushi Council.
E-commerce
- Manufacturing for online sales, department stores, corporate projects, and hometown tax return gifts.
- Online sales by council members, manufacturing and sales of gifts, etc., for the department store market, manufacturing and sales of products for corporate events, and contributions to the hometown tax donation program (manufacturing and sales of return gifts).
The Kishu Wakaushi initiatives started with feed research conducted by the Livestock Experiment Station in Wakayama Prefecture and the Faculty of Biology-Oriented Science and Technology at Kindai University. Following this, Eco Management Co., Ltd. commenced manufacturing eco-feed and established a farm to raise cattle under the Kishu Wakaushi brand.
This is how the people from the public sector (Livestock Experiment Station in Wakayama Prefecture), academia (Faculty of Biology-Oriented Science and Technology, Kindai University), cattle farms, and the business sector, including wholesalers and restaurants, collaborated to launch the Kishu Wakaushi beef brand.